An Alpine Adventure in Davos, Switzerland
For the avid skier, the Swiss Alps are the ultimate destination. Skiing here is more than a sport. It is a tradition shaped by breathtaking mountain landscapes, refined cuisine, lively après, and perfectly groomed slopes.
When it came time to capture our Fall/Winter 2025/26 Ski Collection, we searched for a place that embodied our brand anthem: Beyond. Above. We found it in Davos, Switzerland, a high-altitude town in Switzerland’s Graubünden canton with some of the best ski resorts in the Alps. From the legendary Parsenn ski area to the endless mountain ranges above the valley, Davos offered the ideal setting. This journey was not only about skiing but also about embracing the alpine spirit, pushing boundaries, and experiencing the true performance of KJUS in the environment it was designed for..
Why Davos?
Davos is more than a collection of slopes. It is a landscape that challenges, inspires, and rewards in equal measure. The region combines reliable snowfall, diverse terrain, and expansive ridgelines that invite exploration at every level. From wide-open runs to dramatic chutes, Davos offers a variety that keeps every skier engaged.
Beyond the mountains themselves, the town reflects the same spirit of adventure and refinement. Traditional chalets, modern boutique hotels, and gourmet alpine dining create a setting that is both welcoming and inspiring. Every corner of Davos feels designed for discovery, whether in motion on the trails or paused in a sunlit terrace taking in the scenery.
For our Fall/Winter 2025/26 Ski Collection, Davos was the ideal setting. The terrain, atmosphere, and panoramas allowed us to test our designs against nature while highlighting the connection between our apparel and core values of innovation, functionality, and performance.
Arrival and First Impressions
From the moment we began our scenic trip from Zurich, the adventure unfolded. The journey carried us through towering peaks, picturesque towns, and expansive farmlands. The air held an unspoken promise that what awaited us would be unforgettable.
Vidal Schertenleib, CEO of Davos Klosters Bergbahnen AG, explains the region's draw. "For me, the exceptional snow reliability and the rare balance between perfectly groomed pistes and vast freeride terrain make the Davos Klosters Mountains one of the best ski resorts in the Alps. Between days on the slopes, cozy mountain huts and authentic Swiss gastronomy invite you to slow down and savor the alpine lifestyle. The Mountain Hotels and Resorts, a wide range of accommodation options from stylish boutique hotels to charming alpine resorts, offer attractive deals with skipass included, making it easy and effortless to enjoy a holiday in the heart of the Swiss Alps."
First Tracks at Parsenn
The first morning of our shoot felt ethereal. As the sun crested over frosted peaks, ice crystals sparkled like diamonds in the crisp mountain air. Our team took the funicular, the Parsennbahn, up at dawn, transferred at the Mittelstation Höhenweg, and arrived at Weissfluhjoch lodge at an elevation of 2,662 meters (8,733 feet).
Our athletes, wearing the new Men's and Women's Capture jackets, appreciated the thermoregulating warmth of the recycled-down chambers, Graphene lining, and waterproof and windproof properties in the chilly morning hours. Parsenn delivered the immaculate, freshly groomed corduroy of a skier's dream. It was a perfect blank canvas on which to carve the day's first tracks and for our media team to capture KJUS apparel in action.
After a full morning, we sat down for a delicious meal at Mountain Restaurant Weissfluhjoch, where our team enjoyed traditional Swiss fare including warming Älplermagronen, a hearty comfort food similar to macaroni and cheese with potatoes, and traditional fondue.
Day Two: The Pinnacle of Performance
Our second day began with an early breakfast at one of the town’s quaint hotels, Hotel National. The hotel is centrally located in Davos Platz, with a charming Art Nouveau-style interior enhanced by modern accents, a fantastic Italian-inspired restaurant, and a newly renovated ski room for equipment storage.
When we arrived at the mountain, we continued our ascent from Weissfluhjoch and rode the Gipfelbahn Aerial Tramway up to the peak of Parsenn, Weissfluhgipfel, at an impressive 2,844 meters (9,330 feet). The views from the top were spectacular, offering a breathtaking panorama of jagged mountains and sprawling valleys as far as the eye could see. We felt a profound sense of awe as we absorbed the silent, ancient majesty of the Alps.
After a quick photo opportunity, we clicked into our bindings and experienced the thrill of gravity and steep pitches on the Steinbock and Gipfel Ost runs in the KJUS FRX Collection. This men’s and women’s line, designed with professional freeride athlete Lucas Swieykowski, is crafted for maximum on and off-piste performance with 3D Stretch panels and adjustable ventilation. This trip was about embracing all the elements that make a ski adventure memorable, from pushing athletic limits and feeling the rush of adrenaline to experiencing KJUS performance in its natural environment.
A trip to Davos would not be complete without time spent in the town itself. Visitors will find sun terraces, snow bars, restaurants with both local and international specialties, and a lively nightlife scene. There are also cultural experiences including the Wintersport Museumand a beautiful shopping promenade.
Packing for Performance
Switzerland’s spring-skiing weather can be unpredictable, so our packing list focused on technical jackets, bottoms, and complementary layering pieces for uncompromising performance:
Men's and a href="https://www.kjus.com/pt/en/women/ski/jackets-and-gilets/womens-capture-jacket/K00936.html">Women's Capture Jackets: Ideal for chilly morning first tracks. Both jackets feature recycled-down chambers, graphene lining, and body-mapped synthetic padding to deliver optimal warmth and performance.
Men’s Ligety HexAir Collection: Built for on-mountain functionality, breathability, and durability, the Ligety HexAir Jacket and a href="https://www.kjus.com/pt/en/men/ski/trousers/mens-ligety-bib/K00050.html">Ligety Bib Pant offer the perfect head-to-toe ensemble for all-mountain terrain and variable temperatures. Graphene regulates body temperature, while the Advanced Ventilation System, including KJUS AC-Vent™, ensured adjustable airflow for enhanced comfort.
Women’s Avalon Jacket: An advanced shell engineered to be soft and quiet while providing superior water and wind protection. It features Hyper 3D Stretch technology that adapts to every movement, with the FRX Insulated Jacket as an ideal layering piece for lightweight warmth without bulk. The Core Embrace Pants, it delivers both performance and head-turning style.
Men’s Lucas FRX Shell Jacket: A fashion-forward style that transitions from slope to sundeck. This jacket features a shorter silhouette, 24K gold-plated down insulation for warmth, and moisture-renewal fabric to keep skin hydrated. Paired with the fully waterproof Lucas FRX Shell Pants complete the look with waterproof, breathable stretch fabric for total freedom of movement.
Women’s FRX Summit Shell Jacket: This high-performance shell offers exceptional waterproof and windproof protection with Hyper 3D Stretch fabric for unrestricted motion. The FRX Blackcomb Jacket was the perfect layer underneath, providing lightweight quilted down insulation and a VaporTemp lining for thermoregulation.
Reflections on Our Journey
Skiing in the Swiss Alps was a true bucket-list experience. This journey not only showcased the raw beauty of the Davos Klosters Mountains but also deepened our appreciation for the design and innovation behind every KJUS product built for these remarkable conditions.
The essence of this trip is woven into our Fall/Winter 2025/26 Ski Collection, shaping its details and embodying our philosophy. Inspired by rugged peaks, pristine pistes, and the thrill of descent, each KJUS piece is crafted to perform when the mountain demands more.
Every turn, challenge, and breathtaking view reinforced what Beyond. Above. represents. Beyond. Above. is not only about what you wear, it is about where the sport can take you. KJUS is not just apparel, it is the amplifier of moments that make alpine adventures unforgettable.