Premium performance apparel engineered to amplify the world’s most exhilarating golf and ski experiences — forged by champions, worn by those who refuse to settle.
KJUS was born from the relentless pursuit of performance by Lasse Kjus, one of the most accomplished alpine skiers in history. Raised in Norway, Lasse began skiing aged three and went on to earn 16 Olympic and World Championship medals along with two Overall World Cup titles. Through years competing at the highest level, he believed ski apparel should prioritise functionality, comfort, and freedom of movement over fashion.
In the mid 1990s, frustrated by the limitations of existing gear, Lasse set out to build something better. Founded in 1999 and launched globally in 2000, KJUS introduced the industry’s first stretch ski jacket, redefining technical performance apparel. What began as a premium skiwear brand later expanded into golf in 2013, bringing the same innovation, precision, and unrestricted movement from the mountain to the course.
"The motivation was to bring some technology into ski wear to amplify performance on the slope — we just never stopped innovating."
— Lasse Kjus, Founder
Forget what you’ve known before. KJUS apparel is designed to push beyond expectation. Like a destination worth the extra mile or those companions who make an unreal experience more perfect, our aim is to improve on the already sublime. The course or piste before you may be anticipated or even familiar, but with KJUS you’ll uncover how much more it can be.
In 2013, KJUS brought the same engineering precision that defined its skiwear to the fairway. Every golf garment is purpose-built for unrestricted movement, dynamic temperature management, and the full freedom to perform — through 18 holes, in any condition.
When playing the world's most remarkable courses, your apparel should match that ambition.
Explore the Golf CollectionKJUS began where the demands are greatest. The mountain asks everything of you — from dawn patrol to last light, through every condition the alpine world delivers. KJUS skiwear is engineered to meet those demands, no matter the conditions.
Pioneer stretch technology. Unrestricted freedom of movement. Uncompromising weather protection. Details that make it that much better. In the extreme mountains, this is where KJUS was born.
Explore the Ski Collection
Every material sourced. Every seam placed. Every gram of insulation calculated. KJUS draws from aerospace engineering, biomedical research, and advanced material sciences to build apparel that performs where others fall short. This is not incremental improvement. This is a relentless commitment to redefining what performance apparel can be.
Every KJUS garment begins with the athlete. Performance demands are identified on the course and on the mountain — then solved through engineering, not assumption. The result is apparel built to move the way you move.
KJUS sources performance fabrics from the world's most innovative textile manufacturers — prioritising stretch, breathability, weather protection, and weight. No compromises are made between one property and another.
KJUS does not pursue mass-market appeal. Every product is held to a single standard: the best it can possibly be. From the first prototype to the finished garment, nothing leaves without earning it.