What We Stand For
There is always another level to reach, a new horizon to chase, and a challenge that pushes you beyond limitations and above expectations. “Beyond. Above.” is not just a tagline. It is a statement of purpose. It embodies the relentless pursuit of performance that defines KJUS, driving us to innovate, refine, and elevate every experience in the sports and communities we love.
We launched Beyond. Above. because excellence is never static. It demands constant evolution, meticulous craftsmanship, and a bold vision for what comes next. Our apparel is designed to reflect this philosophy, ensuring athletes and enthusiasts can move without limits, play without distractions, and perform at their peak.
Our Vision
At KJUS, the magic of golf and skiing lies in the moments that take your breath away. The crisp sound of a well-struck iron. The rush of carving through fresh powder at sunrise. These experiences deserve to be enhanced, refined, and made unforgettable.
Our mission is to take what is already extraordinary and push it further. Through cutting-edge technology and an obsession with the details that matter most, we craft apparel that provides ultimate freedom of movement, intelligent climate control, and unmatched performance for the rigors of the sport. By blending advanced innovation with a deep reverence for the sports and cultures we support, KJUS ensures that every athlete is equipped to perform at their highest level and compete with confidence.
Core Pillars
Fueled by Shared Passion
Golf and skiing are more than just sports. They are a shared passion that connects athletes, creators, and those who preserve the essence of each. From the night crews grooming slopes to the greenskeepers preparing fairways, every effort is rooted in an unwavering commitment to the game.
At KJUS, this passion drives everything we do. Our team crafts each garment with precision. United by a common purpose, every piece designed enhances temperature regulation, movement, and comfort, ensuring that nothing stands in the way of performance.
Miraculous Technology
Innovation is not just a feature; it is the foundation of our brand. At KJUS, we relentlessly push technological boundaries to elevate your performance in every moment.
Our approach to innovation goes beyond traditional sportswear. We draw inspiration from aerospace, biomedical engineering, and material sciences to engineer game-changing functionality. Imagine stretch fabrics that unlock your perfect swing or carve, intelligent climate control that adapts to every condition, and waterproofing that conquers even the harshest elements.
Every KJUS innovation is designed to enhance your experience. This is not just high-performance outerwear. It is a revolution in how you ski, golf, and perform. When technology is truly groundbreaking you don’t just feel the difference, you live it.
Found in the Most Remarkable Locations
KJUS is for those who demand excellence. Our apparel is found at the world’s most legendary golf courses and alpine resorts. These are the destinations that define the pinnacle of each sport.
Whether it’s your first time teeing off on a bucket-list course or another exhilarating descent on your home mountain, KJUS ensures every moment is exceptional. Designed for those who refuse to settle, our apparel is built to elevate every experience. Uncompromisingly comfortable, fiercely functional, and undeniably extraordinary, KJUS belongs in the places where lifelong dreams become reality.
The Pursuit Never Ends
Excellence is not a destination. It is a relentless pursuit. At KJUS, we push the limits of performance outerwear to redefine what is possible. From the world’s most remarkable locations to the athletes and visionaries who demand the best, we exist to elevate every experience, every motion, and every moment.
Beyond. Above. is not just what we believe. It is how we live.