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January 2, 2025 (Boulder, Colo.) – KJUS, a leader in innovative, high-performance ski, golf, and lifestyle apparel and a premium brand within Acushnet Holdings Corp. (NYSE: GOLF), is thrilled to introduce the new Lasse Airflow Jacket. Co-created by legendary founder Lasse Kjus, this jacket sets a new standard in breathability for ski apparel.
"We're proud to push the boundaries of what's possible. A jacket with 50k breathability is unheard of—yet it maintains warmth and a comfortable microclimate even in harsh weather," said Brooke Mackenzie, President of KJUS.
A distinguished piece in the KJUS Orange Label line, signifying KJUS’s highest standard of quality, the Lasse Airflow Jacket (MSRP: $1,699) is part of the Fall/Winter 2024-2025 Ski Collection. With an industry-leading 50K breathability rating, the jacket incorporates space-inspired VaporTemp technology, which regulates body temperature and wicks away moisture, ensuring optimal comfort. Additionally, advanced graphene technology efficiently distributes body heat, minimizing cold spots for precise temperature control. The jacket’s KJUS AC-Vent™ system, strategically placed on the forearms and center ventilation, delivers superior airflow to prevent overheating during high-energy activities.
Launched to kick off KJUS’s 25th anniversary celebration, the Lasse Airflow Jacket embodies the brand's rich history of innovation and technological advancement, standing as a testament to KJUS's dedication to performance-driven apparel.
For more information, please contact media@kjus.com
About KJUS
KJUS is synonymous with cutting-edge sportswear, blending high-performance materials with clean, distinctive design. Its award-winning ski, golf, and lifestyle collections are developed by passionate experts and tested by professional athletes, ensuring every product enhances performance and the overall experience. With innovation at the core, KJUS continues to push boundaries, enabling athletes to reach their full potential. Visit www.kjus.com for more information.